You, Musicians/Rappers/Producers. YOU grind my gears.
You are like breakfast cereal. You are the flood of Christmas crap commercials that flood the two minute and 2 seconds between snaps on a Sunday. Most of you have no idea why you are doing what you are doing because you are simply emulating corporate maneuvers created by record labels anxious to pillage a teen fan base and A&R's that are too scared to bring in a fresh sound in fear of losing their job.
Say what you will. But i have heard first hand from some of the most respected industry A&R's and producer managers in the game while attending a music conference that shall remain nameless: "Don't try to be different. Don't even try and be one step ahead. Try and be.. like a quarter step ahead of what's going on right now. Copy your favorite rappers. Copy your favorite producers." It was that day that i realized that the "HIP HOP" industry was just that. An industry. A large cookie cutter wearing a chain. The saddest part about all of this is that the afore mentioned philosophy has inspired some of the musicians i looked up to most in my life (national AND local) to follow the trend and amputate the part or parts of themselves that made them special. They ripped out their own artist's heart screaming "KALIMAAAAA!!!" in the hopes of selling more records or gaining more support from a demographic that really, could give 2 shits less about a rapper/musician from Milwaukee.
I implore you.
Some of you may read this and say what the fuck does this guy know. And that's fine.
But I implore you.
Do not give up on the best part of yourself. Do not give up on trying to inspire people in your own way. Do not give up on displaying what makes you different. Do not hide your vulnerabilities as a human in your art. Hell, do not give up on art.
The time will come when this breakfast cereal rap will perish. People don't want to hear this stuff forever. And then how will you reinvent yourself? Most people think that when this phase of rap dies, rap itself will die along with it. I suppose that could be true, but i know i won't ever stop wanting to hear music that means something.
Artists make things that mean something.